Job Description

Job Overview

POLITICAL DIGITAL SALES DIRECTOR - GDM (GRAY MEDIA GROUP) at Gray Media

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media: At Gray Media, digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement, our Digital Sales team keeps clients ahead of the curve ensuring every campaign runs seamlessly, performs efficiently, and delivers real results.

Job Summary/Description

The Political Digital Sales Director leads Gray Medias political digital advertising sales strategy across owned and operated local news platforms and third-party products, including Streaming TV, Audio, Display, Omnichannel solutions, and more. This is a strategic, results-driven role responsible for positioning Gray Media as the premier digital advertising partner for political campaigns, PACs, and agenciesdriving revenue growth, voter engagement, and campaign success. The ideal candidate brings a strong digital sales background, deep knowledge of the political landscape, and proven ability to build high-impact relationships across internal teams and external partners. Having a deep understanding of political data metrics and how to apply them to strategy is a plus.

Duties/Responsibilities include, but are not limited to:

• Serve as Gray Medias in-house political digital expert.
• Lead all political digital sales efforts at the national, state, and local levels.
• Position Gray Media as the one-stop solution for all political digital marketing needs.
• Oversee the full political sales operation, including compliance, pricing, traffic, credit, and collections.
• Collaborate closely with internal departments to ensure campaign excellence and operational efficiency.
• Develop and maintain relationships with campaigns, PACs, pollsters, and agencies.
• Identify and capitalize on emerging opportunities aligned with the political landscape and ad spending trends.
• Design, negotiate, and implement innovative, data-driven advertising solutions.
• Monitor participation across active campaigns and ensure equitable market share.
• Manage digital inventory effectively, including dynamic pricing strategies.
• Represent Gray Media at political and industry events, conferences, and forums.
• Maintain accurate records, reporting, and forecasting to senior leadership.
• Some travel is required on an as-needed basis.

Qualifications/Requirements

• 7+ years of experience in digital or political advertising sales.
• Deep understanding of the political media ecosystem and compliance requirements.
• Proven track record in digital and cross-platform sales strategy.
• Strong existing relationships across campaigns, PACs, and political agencies.
• Excellent communication, presentation, and negotiation skills.
• Experience in data-driven sales, audience targeting, and campaign analytics.
• Expertise in media buying workflows for linear, streaming, and digital platforms.
• Strong time management skills with the ability to perform in fast-paced, deadline-driven environments.
• Strategic thinker with the ability to develop scalable revenue plans and client solutions.
• Understanding of political data metrics.

Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Responsible Roles and Employment Type: Seniority level: Director; Employment type: Full-time; Job function: Sales and Business Development; Industries: Broadcast Media Production and Distribution.

Relevant opportunities and job postings are available on the Gray Media careers page and may include additional context about compensation and location as applicable.

EOE notice: Referrals increase your chances of interviewing at Gray Media. Get notified about new Sales Director jobs in Washington, DC.

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