Job Description

Job Description

About the Role

We’re looking for a mid-level to senior graphic designer who can help bring our brand to life across all customer touchpoints. You will work closely with our Design Director to design emails, packaging, marketing materials, and various brand elements across both print and web platforms. This position involves using your creative chops to effectively communicate the science and benefits of our products to customers and solve problems creatively – whether that’s through visual design, UX design, or copywriting.

Being in a fast-paced environment with multiple projects progressing simultaneously, our ideal candidate must be a self-motivated individual who excels at multitasking, can effectively manage their time, and produces high-quality designs on tight deadlines. As a company that relies on metrics to make business decisions, you must understand the importance of creating materials that support the data and drive conversions. Therefore, in the battle of form vs function, function must always come before form, while also adhering to brand standards.

Ultimately, we are looking for someone who is a fast learner, passionate about the industry & design, is driven to create a direct & lasting impact, and not only wants to advance their own experiences, skills, and role but motivates their teammates to help them advance theirs. If this sounds like you, we can’t wait to hear from you!

You should already have:

• 3-5+ years of relevant experience in design & copywriting at agencies or in-house creative teams
• Ability to present a strong, cohesive body of work across multiple channels
• Experience in Adobe Photoshop, InDesign, & Illustrator
• Experience in Figma for UX design
• Experience in packaging design, working with dielines
• Experience in digital marketing (email, SMS, paid social) and creative best practices
• Strong knowledge or experience in CPG, retail, or high-growth industries is a plus
• Klaviyo experience is a plus
• Webflow experience is a plus
• Photography experience is a plus

You would make a great team fit if you have:

• Excellent project management, organizational, time management, and prioritization skills
• Strong conceptual thinking
• Highly productive with the ability to execute quickly with limited direction
• A solid understanding of how creativity can achieve business objectives while adhering to brand standards
• Clear and effective written, verbal, and visual communication skills
• Exceptional attention to detail
• Ability to learn from teammates and business stakeholders; receiving feedback and adapting work
• Optimism and excitement for your work, a love for the next big challenge, and a passion for your impact on the business

Responsibilities:

You'll collaborate closely with our Design Director to manage the brand while supporting the organization’s various design needs across eCommerce, social media marketing, and retail departments.

Print/Promotional Materials

Responsible for creating artwork, approving proofs, and ordering appropriate quantities for:

• Packaging inserts
• Swag items (koozies, t-shirts, pint glasses, stickers, etc.)
• Corporate gifting initiatives (quarterly newsletter boxes)
• Promotional or educational materials
• Trade show materials (booth displays, handouts, promotional items for industry events)

Advertising/Marketing

• Assist in copywriting for all materials
• Create and optimize Amazon product listings (A+ content, product images, storefront design, insert updates, and Amazon-specific graphic requirements)
• Design product listing assets for retail partner websites and TikTok Shop
• Create static images and graphics for social media marketing campaigns
• Maintain marketing & content calendar
• Write, design, send, and manage email & SMS campaigns (on average 3 per week)
• Maintain email flows for specific customer triggers (i.e. abandoned cart, order confirmation, refer-a-friend)
• Create retailer-facing email/SMS communications for each sales period
• Ensure FDA/FTC compliance across all marketing materials

Packaging

Manage vendor relationships and oversee production timelines, including retrieving die lines, creating materials, managing proof approval and maintaining brand quality control for:

• Bottles/jars
• Single serve sachets
• Chipboard boxes
• Shipper/corrugated boxes
• Labels
• Retail displays (endcap, gravity boxes, shelf-ready trays, etc)

Website

• Design pages/elements for A/B tests and conversion rate optimization
• Create landing pages and sign up units

Other

• Create sales materials including 1-pagers, handouts, publications, and presentation decks for retailers, potential partnerships, and wholesale opportunities
• Design and produce monthly investor update communications
• Design booth materials and displays for trade shows as needed
• Support various internal design requests (email signature graphics, Linkedin graphics, etc.)

About Cheers

Whether you've had one, or one too many, everyone who drinks alcohol knows that all-too-familiar feeling of waking up the next day less than 100%. As we get older, the need for taking on life's responsibilities gets more crucial, as does the need to prioritize health — and that's where we come in.

At Cheers, we know alcohol and its intersection with the health-conscious, responsible consumer. To date, we've helped over 700,000 people enjoy alcohol on their own terms (40m+ doses sold!), and we're just getting started. Founded in 2017 with our hero product to help people feel great after drinking (Cheers Restore), we've since expanded to products that support one's overall alcohol-related health – ranging from liver supplements to rehydration formulas.

Mission: Advancing smarter drinking for fun, responsible adults.

Vision: A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Evident in our Mission & Vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together, but that this role is limited to proper use, and if misused, problems will arise. Thus, our core goal is to promote the positives of alcohol while also decreasing its negatives — which we do through our products, our content & education, and our brand positioning as responsible drinkers.

Facts About Cheers

• 75% YoY growth rate
• 40m+ total doses sold to-date
• $20m+ spent to-date on social media advertising
• 30k+ total retail locations nationwide
• 7,500+ 5-star ratings & reviews on Amazon.com
• 700k+ Cheers customers
• 50k+ followers on Instagram & 40k+ followers on TikTok
• As seen on Shark Tank, Buzzfeed, The Washington Post, Inc., USA Today, & more

The Company We Keep

We believe a thriving culture is about working alongside people with mutual respect & trust toward a common goal. Our culture is the main reason we consider ourselves a truly exceptional company, and it's our people who shape and grow it. We're proud to have assembled a team whose collective passion and ambition make no task seem too lofty and implement creative solutions to adapt to the changing DTC landscape. We're always looking for people to join our team who have the same motivation to keep moving the ship forward and get excitement from learning new things and improving their skillset.

APPLICATION REQUIREMENTS

To be considered, please email the following to leah@cheershealth.com:

• Resume
• Portfolio (PDF or link)
• Subject line: "Designer Application - [Your Name]"

Applications without these materials will not be reviewed.

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