Job Description

Industry Principal, Marketing & Advertising

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is actively seeking an Industry Principal, Marketing & Advertising to join our Industry Sales Go-to-Market team. In this role you will be responsible for working with our Field Sales teams to develop and close new business for targeted accounts within the Marketing and Advertising Agency sub vertical. In this role you will act as a visionary and an innovative industry expert and have the opportunity to apply your successful track record of building, overseeing, and developing enterprise software go-to-market strategies for our Agency customers.

Reporting to the Global Go-to-Market Head for Marketers and Advertisers, you will collaborate closely with current and prospective customers acting as a trusted industry advisor to deeply understand their unique company challenges and goals.

In This Role You Will Get To:

• Have direct involvement with our most strategic accounts developing account strategies, building trusted relationships, and presenting Snowflake's vision for the industry.
• Leverage strategic relationships with the Agency ecosystem including customers, partners, and data providers.
• Partner with the industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy.
• Develop and deploy an enablement strategy to build a strong foundation of industry knowledge within the organization.
• Collaborate with our product teams to prioritize and deliver industry-specific capabilities in future product roadmaps.
• Partner with product marketing teams to drive industry awareness and pipeline development - including webinars, blogs, and industry events.
• Oversee account prioritization, solution and sales play creation to help educate and enable sales, sales engineers, pre-sales and customer success teams.
• Collaborate with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partners.

On Day One We Will Expect You To Have:

• 15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry, particular experience with a broad set of marketing and advertising technologies including MarTech (CDPs, MAPs) and AdTech (Data Clean Rooms, Media Buying, Measurement tools, etc).
• This position needs a broad understanding of the complexities of both large Ad Holding Companies as well as challenger Independent Agencies. This includes how agencies build infrastructure and think about the application of both data and AI across various parts of the organization (creative, media, analytics, etc.).
• Experience with consumer analytics, data science, cloud or business intelligence technology strongly preferred.
• Experience working directly with C-level executives and an ability to quickly establish credibility with senior leadership.
• Undergraduate degree, advanced degree preferred.
• The ability to travel.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

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