Job Description

Your Tasks:

This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the company's first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the company's overall strategic objectives.

This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success.

This position will report to the Chief Officer, North America Biomedicine.

Essential Duties and Responsibilities:

Brand Strategy & Execution

• Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives.


• Drive the strategic and operational creation of annual brand plans, including clear success metrics, budget requirements, and tactical execution.


• Lead the development of product positioning, messaging, and market segmentation to drive customer engagement and revenue growth.


• Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs.


• Define key performance indicators (KPIs) and utilize market insights to continuously refine and optimize marketing tactics for maximum impact.

Marketing Materials & Campaigns

• Oversee the creation, development, and implementation of HCP promotional materials for use by the field sales team.


• Ensure the development and execution of marketing materials and campaigns across all appropriate channels to effectively reach customers.


• Develop and execute a digital media strategy to engage HCPs and patients/caregivers, enhancing education and awareness of CAR T-cell therapy.

Agency & Partner Management

• Actively manage and lead advertising agencies, overseeing performance by establishing success metrics and conducting periodic formal assessments.


• Ensure all marketing activities and communications are in full compliance with Medical, Legal, and Regulatory guidelines.


• Foster strong collaboration and compliant communication between marketing and key cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.).

Cross-Functional Leadership & Collaboration

• Serve as a key member of the Commercial Leadership Team, providing strategic input into launch planning, commercialization, and operational strategy.


• Partner closely with sales, market access, medical affairs, and R&D to ensure seamless execution of marketing plans and brand alignment.


• Work closely with analytics and finance to ensure data-driven decision-making and financial accountability.

Customer & Market Insights

• Leverage deep expertise in oncology healthcare, providers, key opinion leaders (KOLs), and market access stakeholders to inform the go-to-market strategy.


• Develop customer engagement strategies to influence behavior change and drive brand adoption.

Communications & Training

• Lead the development and execution of external communications strategies to ensure effective engagement with key stakeholders, including HCPs, patients, advocacy groups, and payers.


• Oversee the development of internal and external training programs, ensuring commercial and field teams are well-equipped with the knowledge and resources needed for effective engagement.


• Partner with US leadership colleagues to create and refine training initiatives that enhance customer interactions and improve field execution.

Compliance & Operational Excellence

• Ensure all marketing activities adhere to company policies, regulatory requirements, and industry best practices.


• Oversee the promotional review process, ensuring all materials meet compliance and regulatory standards.


• Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high-impact initiatives.

Team Leadership & Organizational Development

• Build and develop a high-performing marketing team, defining the structure, capabilities, and operating model.


• Provide coaching, mentorship, and leadership to drive a culture of collaboration, innovation, and accountability.


• Ensure the ongoing professional development and success of team members.


• Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Requirements:

• Bachelor's (BA/BS) degree required, advanced degree (MBA, MPH, PharmD, PhD) preferred; A minimum of twelve (12) years of experience in the pharmaceutical/healthcare industry, with at least eight (8) years of progressive leadership roles in pharmaceutical marketing; Or a combination of education and experience.


• Deep expertise in oncology, hematology, transplant, or cell therapy marketing strongly preferred.


• Proven track record of leading operational readiness for launch, ideally in cell therapy, oncology, transplant, rare disease, or other complex therapies.


• Experience leading and building high-performing teams, with strong people management and leadership skills.


• Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.


• Experience with and understanding of other cross-functional teams (e.g., account management, market access, sales operations, sales training, insights/analytics, business development) is highly valued.


• Existing relationships with key customers (e.g., KOLs, key account leadership, Academic societies) are a strong plus.

Knowledge, Skills & Abilities

• Collaborative leader - authentic, grounded, and committed to fostering a positive and supportive team culture. Champions team success over individual recognition and actively mentors and develops talent.


• Proven ability to build and lead high-performing teams, attracting top talent and cultivating a diverse, inclusive, and results-driven environment.


• Inspires and empowers teams, making tough but necessary decisions with confidence and accountability.


• Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.


• Innovative problem solver who seeks out fresh perspectives and embraces creative approaches to overcoming challenges.


• Equally comfortable operating at both strategic and tactical levels, seamlessly navigating between big-picture vision and hands-on execution. Embraces a startup mentality, ensuring both personal and team accountability in a fast-paced environment.


• Exceptional communicator, adept at distilling complex information into clear, compelling narratives for a wide range of audiences, including senior leadership, the CEO, and the company owner.


• Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.


• Thrives in dynamic environments, demonstrating flexibility, resilience, and composure when facing shifting priorities, ambiguity, and unexpected challenges.


• Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to walk; use hands to finger, handle, or feel; reach with hands and arms, talk, and hear. The employee is required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, per]]>

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